In just eight days, Sonu Ke Titu Ki Sweety has entered the 50 Crore Club. Even if this would have been the lifetime total of the film, it would have been good since there isn’t much of a spent.
However the manner in which the film is going currently, it is a given that there is so much more that it is going to achieve.
This can well be seen by the fact that 5.83 crores more came in on the second Friday which is just fantastic. Yes, there was a partial holiday of Holi but that was quashed by the fact that many theaters opened their shows only in the afternoon, due to which the morning advantage was lost.
The film has already collected 51.77 crore and the trending so far indicates that the sum would be pretty close to 65 crore by the time weekdays begin. From there, to go past Fukrey Returns lifetime of 80.32 crore would be a cakewalk for the film.
Sonu Ke Titu Ki Sweety is pretty much a case study to showcase how a well made film with good production values, well cut promo and superhit songs can pretty much entice audience even if the makers do not shout from the rooftops or go overtly aggressive in their marketing effort.
Note: All collections as per production and distribution sources
Joginder Tuteja tweets @tutejajoginder