While most actors are quoted saying they do not consider box office success to measure their work, practically it is one of the most crucial things for the industry. Today, box office success is measured in terms of 100 to 300 crore clubs.
Considering the pressure that actors face to attain big collections, looks like they are now finding it easier to cash in on the festive slots to churn out maximum business.
Shah Rukh Khan’s last film, Fan which was slated for a non-holiday release, in April, recorded a comparatively low business. Also, Akshay’s Housefull 3 being a franchise film, made a business of 107.70 crores.
To avoid such mishaps, it seems the actors are now leaping to book all the festive weekends.
Here’s a look at the festive weekend slots already booked from 2016 – 2018:
Diwali : Shivaay, Ae Dil Hai Mushkil
Christmas : Dangal
Republic Day : Raees, Kaabil
Eid : Tubelight
Independence Day : Crack
Diwali : Golmaal 4
Christmas : Tiger Zinda Hai
Diwali : Thugs Of Hindostan (Aamir Khan, Big B)
Christmas : SRK- Anand L Rai Film